Challenges

Two objectives were established:

• Promote Unión de Dentista, under the Unidental brand, in a booming market.
• Provide information about the new techniques in digital implants and clear aligners.

 

Solution

Create brand awareness to achieve the objectives set:

• New franchisees.
• Generate traffic for the clinics.
• Use technology as a differentiating value vis-à-vis the competition.
• Show the professionals as a quality guarantee.

 

Impact

The results obtained were:

• Second place in brand awareness.
• 32 new clinics and 27% more traffic generated.
• Over 250% increase in calls to the contact center to request an appointment.