Challenges

Several challenges that were strategic for the continuity of SuperSol were set:

• Recover its lost positive image.
• Increase purchases of non-sale items.
• Spread the message of reduced prices.
• Increase average purchase values.

Solution

Reposition the brand as a convenient supermarket specializing in fresh produce. With more items and lower prices.

Impact

18% increase in average purchase value in the first week. Sell different items and recover most of the lost image by offering more items, better service, and fresh products.