Challenges

They set two clear strategic objectives for the company:

• Make Securitas Direct the leader in the security alarm market.
• Differentiate it from Securitas Seguridad.

 

Solution

Raise awareness on the importance of protecting homes and businesses. No more fear.

 

Impact

Over 300% increase in calls to the call center, which caused them to considerably increase their sales, and, as a result, lead the security alarm market ahead of Prosegur.

Clear and sharp differentiation from the Swedish security and armored car company Securitas.