Challenges

• Recover the investment made in restyling the old Suzuki-Santana.
• Core objective: sell 3,000 units.

Solution

Position the new Santana 300 as the authentic 4x4 vehicle and target adventure seekers.

Impact

The core sales objective for units sold was surpassed by 49.5%, which entailed over 4,400 Santana 300s in the market and financial stability for the company.