Challenges

PwC Consulting had two strategic objectives:

• Differentiate itself from PwC Audit.
• Become leaders in business transformation.

 

Solution

Set the communications strategy in Spain by creating campaigns that position it as the consulting firm that improves companies’ competitive capabilities, drives technology, and transforms results.

 

Impact

A clear differentiation with the audit division was achieved and it shared leadership of the market with Accenture.