Challenges

The challenge here was significant:

• Create a large number of first appointments to provide sufficient revenue to be able to implement the company’s organic growth strategy (open new clinics).
• Compete with the large chains operating within the sector with a small advertising spend.

Solution

Create a communications concept that would be remembered by the target audience: Imasdentología. “Going to the dentist shouldn’t be a privilege available only to the few. Everyone should have the opportunity to get the best possible care.”