Challenges

Attract European video game distributors to tell them about the latest products that Bandai Namco launched on the market.

 

Solution

Create three spaces:

Informative space: Present the latest products that Bandai Namco launched on the market to European distributors.

Game space: Make a demo area for distributors so that they could try the games, creating an environment that emulated the games themselves.

Entertainment space: Create scenes from the games where invitees were able to interact with real characters.

 

Impact

Bandai Namco Europe recognized it as the best event held to date, distributor satisfaction, and 19.8% increase in orders.