The Magic of Knowledge
International campaign and corporate website
Naming.
Logo design.
Challenges
Position Alnova within the international finance industry as a leader in business integration and digital transformation.
Solution
Use Accenture’s international partners as Alnova ambassadors.
Create campaigns to state that the technological transformation is not “guru” magic, but rather a competitive necessity.
Impact
The short-term result was: Alnova solutions were implemented in over 100 financial institutions and the brand was used in 5 of the 50 largest banks in the world.
strategy+
creativity=
advertising effectiveness
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